Adobe Advertising Search Business Practitioner Professional (AD0-E501) Practice Exam
Adobe Advertising Search Business Practitioner Professional (AD0-E501) Practice Exam
About Adobe Advertising Search Business Practitioner Professional (AD0-E501) Exam
The Adobe Analytics Developer Professional (AD0-E501) exam is designed for search marketing campaign managers and practitioners with 0-12 months of experience. This certification validates your expertise in executing and managing search campaigns using Adobe's Advertising Search Platform. Achieving this certification demonstrates your proficiency in portfolio creation, bid management, campaign administration, and performance optimization, making you a valuable asset in the search marketing industry.
Skills Acquired
By achieving the Adobe Analytics Developer Professional (AD0-E501) certification, you will demonstrate your ability to effectively manage search marketing campaigns, optimize performance using advanced bidding strategies, and leverage Adobe's Advertising Search Platform tools. This certification will enhance your credibility and expertise in the competitive field of search marketing, helping you to drive successful campaign outcomes for your organization.
Exam Details
- Exam Level: Professional (0-12 months’ experience)
- Passing Score: 35/50
- Exam Duration: 100 minutes
- Exam Delivery: Online proctored (requires camera access)
- Exam Languages: English
- Exam Code: AD0-E501
Who should take the exam?
This exam is intended for:
- Search Marketing Campaign Managers
- Search Marketing Practitioners
- Individuals who regularly use Search to execute and manage campaigns
Experience Required
To be well-prepared for this exam, you should have:
- 12-24 months of experience as a program manager in the paid search performance industry.
- At least 3-6 months of experience with the Adobe Advertising Search Platform.
- Familiarity with paid search bidding automation, campaign management, and an understanding of Portfolio theory.
Knowledge required
You should have experience with the following functions:
- Creating each aspect of a Portfolio.
- Creating custom simulations to determine when portfolios are ready for optimization.
- Monitoring portfolio accuracy.
- Preparing portfolios to have sufficient data for optimization.
- Creating/pulling reports.
- Utilizing tROAS bidding tactics.
- Setting up conversion tracking and objectives.
- Managing portfolios against a target.
- Building campaigns.
- Setting up account linking and creating constraints.
- Managing campaigns.
- Using the Spend Recommendation Tool.
- Excluding and including dates in Portfolios.
- Managing Bid Rules, intra-day bidding, audience bid-modifiers, and location bid adjustments.
Course Outline
The exam covers the following key areas:
Domain 1 - Understanding Portfolios & Optimizations (54%)
- Select and set up automated bidding strategies based on scenarios.
- Define and create Portfolio KPI objectives aligned with business strategies.
- Define and create appropriate Portfolio settings based on business strategies.
- Create and manage Constraints based on performance needs.
- Evaluate and troubleshoot Portfolio performance in different scenarios.
- Adjust Portfolio settings on an ongoing basis according to scenarios.
Domain 2 - Understanding Reports, Insights, and Tools (14%)
- Apply procedural concepts to create and schedule reports based on business needs.
- Use available Platform AI tools to determine optimal budget allocation across Portfolios and apply if needed.
- Create and define custom simulations for Portfolio analysis and forecasting based on use cases.
Domain 3 - Understanding Campaign Administration (22%)
- Set up accounts.
- Build, manage, and organize all aspects of campaigns.
Domain 4 - Understanding Measurement (10%)
- Determine and apply an approach to campaign conversion tracking based on business scenarios.
- Troubleshoot campaign conversion metric issues based on scenarios.
